Photo essay: 46664 and adidas unite

Today (11 October, 2011) adidas brand icon Haile Gebrselassie handed over the official 2010 FIFA World Cup™ final match ball to 46664, to symbolise the value of adidas’ fundraising efforts that will contribute to a lasting legacy of the 2010 FIFA World Cup™ in South Africa.

In 2010, adidas embarked on a campaign entitled Unite Mzansi Unite (UMU) aimed at uniting the people of South Africa in celebration and pride behind the first African World Cup. The adidas UMU campaign was created to inspire the world to celebrate diversity in unity while raising funds for the 46664 campaign and contribute to long-term projects that will leave a lasting legacy long after the implementation of the 2010 FIFA World Cup™.

All photographs taken by Juda Ngwenya.

adidas brand icon Haile Gebrselassie hands over the official match ball to 46664 board member Achmat Dangor

Gavin Cowley, adidas marketing director, explains the value of their partnership with 46664

 

46664 board member Achmat Dangor presents a 46664 Legacy Bangle to adidas brand icon Haile Gebrselassie

 

46664 board member Achmat Dangor explains the significance of the Unite Mzansi Unite (UMU) campaign, used to inspire all South Africans to unite in celebration behind the 2010 FIFA World Cup™

 

Haile Gebrselassie talks about the inspiration he received from Mr Nelson Mandela during his life growing up in Ethiopia