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adidas and 46664 unite the world through football
The 2010 Fifa World Cup™ was an exciting time for the world, and adidas connected people around the globe through their Unite Mzansi Unite (UMU) campaign. It was a time remembered today at the handover of one of the 2010 Fifa World Cup™ official final match balls to 46664 at the Nelson Mandela Centre of Memory.
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Photo essay: 46664 and adidas unite
Today (11 October, 2011) adidas brand icon Haile Gebrselassie handed over the official 2010 FIFA World Cup™ final match ball to 46664, to symbolise the value of adidas’ fundraising efforts that will contribute to a lasting legacy of the 2010 FIFA World Cup™ in South Africa.
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adidas and 46664 celebrate diversity and unity in South Africa
Today adidas brand icon Haile Gebrselassie handed over the official 2010 FIFA World Cup™ final match ball to 46664 to symbolise the value of adidas’ fundraising efforts that will contribute to a lasting legacy of the 2010 FIFA World Cup™ in South Africa.
Final Match Ball handover to 46664
46664 is pleased to invite media to attend the handover of the Final Match Ball of the 2010 FIFA World Cup™ by adidas Global athlete Haile Gebrselassie to 46664. The handover takes place on Tuesday 11 October 2011 at 11am.
46664 Apparel Retail launch
“We ourselves were branded in prison. Who would have imagined that this once negative number [Mr Nelson Mandela’s prison number, 46664] could one day be a brand that instead celebrates beauty?” — Mr Tokyo Sexwale at the 46664 Apparel launch in Sandton.